Worldwide IPTV subs up 46% in Q1
There were an estimated 36.3mn subscribers to IPTV services worldwide by the end of the first quarter of this year, up 46% year-on-year (the fastest ever yearly growth) and an impressive 7.8% during the first three months of this year alone, according to new figures from the Broadband Forum.
The study adds that broadband subscription growth took an upswing during the first quarter of 2010, supported in part by healthy DSL growth in every region, strong fibre rollouts in Asia and aggressive IPTV service offerings. The figures indicated that there were a little over 484mn broadband subscriber lines in operation by the end of March, representing a year-on-year growth of 12.41% and a quarterly growth of 3.12%. China and the US are named as the top two countries for both broadband and IPTV.
The research found that Asia was responsible for more than 53% of the broadband lines added in the first quarter of this year, with mainland China alone accounting for 45% of the total lines added worldwide in the period. Meanwhile, six of the top ten countries improved their broadband additions in the first quarter of this year compared to the previous quarter (China, the US, Germany, the UK, South Korea and Brazil).
Global IPTV penetration is calculated to be running at around 7.7% of total broadband lines - a "significant penetration", given the established position of cable, DTT and satellite TV alternatives in many mature markets, according to the Broadband Forum.
Europe, and especially France, are named as continuing to lead the IPTV market in terms of total subscribers, and continue to grow quickly. In regional terms, Asia is beginning to challenge that global dominance by adding approximately 2.9mn customers over the last year, and 1.2mn in the first quarter of this year alone, resulting in Asia increasing its regional share of the market to 32.4%.
China now has over 5mn IPTV subscribers, according to the study, while South Korea, Japan and Hong Kong are also among the top ten countries. The Americas region grew to reach an 18.17% market share by the end of last March, representing the only other region to increase its share in the quarter, while the Middle East and Africa (MEA) region is beginning to show "serious growth" for the first time, as numbers from the UAE and Egypt contributed to a "record quarter".
DSL is still the most popular broadband access technology globally, according to the Broadband Forum, although fibre continues to growth quickly, with Asia now having over 50mn fibre broadband subscribers. The growth in fibre is expected to be a "dominant theme" over the next few years, according to the report, although DSL still has its place, particularly in the second wave broadband countries such as Indonesia and the Philippines. Wireless broadband is also seen as valuable where the geography of a country makes fixed-line connections more difficult.
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